Our vision, mission, values and beliefs

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Learn the WCB’s vision, mission and values statements and the WCB’s corporate beliefs.

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Vision statement

We eliminate injuries and restore abilities.

Mission statement

We will be a customercentric organization that continuously seeks to add value for our customers through a culture of continuous process improvement.

Values statements

Our corporate values are the standards by which our actions and decisions are to be considered and judged by others.

  • Safety: We relentlessly pursue Mission: Zero, ensuring all employees have the healthy and safe workplace they deserve.
  • Respect for people: We recognize the value and worth of every individual and their contribution to our success and we treat everyone in an open, honest and dignified way.
  • Excellence: We strive for perfection and seek improvement and innovation every day in how we carry out our work in service of our customers.
  • Collaboration: We work hand-in-hand with our partners and with our customers to deliver on their expectations and meet their needs.
  • Customer focused: We create an exceptional experience for all customers and we bring their perspective to the forefront of our conversations and improvement efforts.

Corporate beliefs

Our corporate beliefs enable a culture of continuous process improvement and are core to creating a customercentric organization.

Customer experience: Workers and employers expect and deserve excellent service. That’s what employers pay for.

  • People: Our people expect leadership to provide a healthy and engaging environment. Healthy and engaged staff are better positioned to serve our customers.
  • Mission: Zero : Every injury is predictable and preventable. Even one injury is too many. Our customers rely on us to help them eliminate injuries. Our staff also deserve to work in a safe and secure environment.
  • Financial: Customers expect us to deliver value through our services and programs at a fair and reasonable cost and to meet all our obligations now and in the future.
  • Timeliness: Customers rely on us to deliver service at the right time, when they need it.
  • Quality: Customers rely on us to deliver defectfree service.



Contact information

Contact a WCB representative to find help.